Customer Service Week STAR Awards

The Star Awards are back! Following the success of last year’s STAR Awards, The ‘UAE Customer Service Week STAR Awards’ reward’s and recognizes organisations, government departments and individuals delivering service excellence across the United Arab Emirates.

Developed by The International Customer Service Institute (TICSI), this awards program is free to enter and will be held in conjunction with the UAE Customer Service Week initiative, organised by award winning UAE based customer service solutions provider Ethos Consultancy and executed under the patronage of His Highness Lt. General, Sheikh Saif Bin Zayed Al Nahyan, Minister of Interior and Deputy Prime Minister UAE.

In 2010; Al Ain Municipality, Wild Wadi, Dubai Bank, Dubai International Financial Centre Courts, Abu Dhabi Islamic Bank, Abu Dhabi Judicial Department, The Emirates Group, DULSCO, Dubai Customs, DP World UAE Region FZE, UAE Exchange and Abu Dhabi Airports Company all went home as winners. The judges agreed that all these organizations exhibited a genuine passion for customer service that was displayed from top to bottom.  These companies developed a culture that understands, embraces and executes this concept.

President and co founder of TICSI, Mr. Philip Forrest, has identified within the key area of “People Performance”, four critical elements of service quality, all of which are necessary when attempting to achieve consistent customer service excellence. These skills are not just selling skills; they are additional, complementary skills that truly make service the most powerful business development and retention skill available.

The UAE Customer Service Week STAR Award categories follow Philip’s four STAR elements which are Skills and Knowledge, Teamwork, Awareness and Responsiveness.